How partners show up
A photo essay of the campaigns, experiences, and moments sponsors have built with Nashville Predators — with strategic notes on what works.
Center Ice Reveal Night
Full-ice projection mapping tied to a tire-launch moment, transforming the pregame into a branded spectacle that fans filmed and shared widely.
High-visibility moment that doubled as social content — strong template for a presenting partner.
Tito's Handmade Lounge
Premium club bar with craft cocktails, charity tie-in donating a portion of sales to local animal rescues.
Charity angle aligns with Tito's national 'Vodka for Dog People' platform — repeatable.
Gibson Goal Guitar
Custom Gibson guitar fired up the goal celebration with a riff, fusing Nashville's music identity with hockey.
Uniquely Nashville — leans into the city's brand, hard for competitors to copy.
DK Live Predictions
Second-screen prediction game synced to live play, with free-to-play entry and prize drops during intermissions.
Strong data-capture mechanic; check compliance framing.
Fuel the Future Youth Hockey
Equipment grants and learn-to-play clinics for under-resourced youth programs across Middle Tennessee.
Grassroots reach; good earned-media and goodwill driver.
Chill Zone Plaza Party
Pregame outdoor party with live music, branded refrigeration installations, and a viewing wall.
Extends footprint beyond the arena to casual fans.
Nissan Fast Lane Entrance
Branded entry experience with a vehicle display and a license-plate photo moment.
Reliable auto-display play; modest social lift.
Heart Health Faceoff
Free screenings and a heart-health awareness campaign timed to the season opener.
Authentic healthcare alignment; strong PR fit.
Pepsi Power Play Poll
Fan-voted player-of-the-game integrated across social channels and the arena scoreboard.
Cheap, repeatable engagement loop.
Old No. 7 Whiskey Den
Tennessee-whiskey tasting lounge for premium ticket holders with branded barrel decor.
Local heritage brand; premium audience match.
Catch of the Game
Fans who made the best glove-save catch in the stands won meal vouchers, shown on the jumbotron.
Light, fun QSR tie-in with on-screen moments.
First Horizon Club
All-inclusive premium club with branded environment and a season-long member series.
Founding-partner anchor; deep brand integration.
Built Ford Tough Zamboni
Branded ice-resurfacing moment with a between-periods truck giveaway entry.
Classic auto activation; predictable but effective.
Scratch & Score
Gamified scratch promotion tied to in-game scoring events with instant digital prizes.
Good dwell-time driver; watch responsible-gaming framing.