PI
Brief Builder

Partnership Intelligence Brief

A board-ready dossier auto-assembled from every section. Edit inline, then export to PDF.

Document Preview
Partnership Intelligence Brief

Nashville Predators

NHL — Professional Hockey · Nashville, Tennessee · Prepared June 24, 2026

The Nashville Predators sit at the intersection of professional sports and Music City culture, giving partners a uniquely Nashville canvas. This dossier maps the current and former sponsor landscape, the activations that defined recent seasons, and the executives who control the partnership budgets. With 16 active sponsors, 14 documented activations, and 13 mapped decision-makers, the organization presents 2 high-priority opportunities for new partnership revenue.

BridgestoneTitle · Automotive / Tire
Twice DailyPresenting · Convenience Retail
Tennessee LotteryOfficial · Gaming / Lottery
Tito's Handmade VodkaOfficial · Spirits
FordOfficial · Automotive
Coors LightOfficial · Beer
PepsiOfficial · Beverage
NissanPartner · Automotive
Ascension Saint ThomasOfficial · Healthcare
Fifth Third BankPartner · Financial Services
DraftKingsOfficial · Sports Betting
GibsonPartner · Music / Instruments
Jack Daniel'sOfficial · Spirits
ReliantPartner · Energy
Captain D'sPartner · Quick Service Restaurant
First HorizonFounding · Banking
Center Ice Reveal Night
Center Ice Reveal Night
Bridgestone · In-Arena · 2024

Full-ice projection mapping tied to a tire-launch moment, transforming the pregame into a branded spectacle that fans filmed and shared widely.

Tito's Handmade Lounge
Tito's Handmade Lounge
Tito's Handmade Vodka · Hospitality · 2024

Premium club bar with craft cocktails, charity tie-in donating a portion of sales to local animal rescues.

Gibson Goal Guitar
Gibson Goal Guitar
Gibson · In-Arena · 2023

Custom Gibson guitar fired up the goal celebration with a riff, fusing Nashville's music identity with hockey.

Center ice Bridgestone revealGibson goal guitar momentTito's club bar build-outJersey patch close-upDasher board rotationCoors Light plaza partyFord Zamboni wrapDraftKings betting lounge
Marcus Whitfield VP, Brand & Consumer Marketing, Bridgestone Americas
88
Renee Castillo Head of Brand Experiences, Gibson Brands
84
Dana Holcomb Director of Sponsorships, Twice Daily (Tri Star Energy)
81
Walter Briggs SVP, Corporate Marketing, First Horizon Bank
79
  • Marcus Whitfield: Warm intro through the team's corporate partnerships office carries weight
  • Renee Castillo: Renee responds to warm, referral-based introductions
  • Dana Holcomb: Dana responds to warm, referral-based introductions
  • [High] No quick-service food sponsor at scale Pitch a regional QSR chain on a family-night presenting package.
  • [Medium] Limited community/grassroots footprint Bundle a community pillar into the next mid-tier renewal.
  • [High] No fintech / payments partner Approach a fintech brand with a betting-lounge-adjacent payments integration.
  • [Medium] Thin social proof for hospitality assets Commission a premium-hospitality content shoot for sales decks.
  • [Low] Rivals own larger naming-rights portfolios Inventory unnamed spaces and package three new naming opportunities.
  1. 1. Pitch a regional QSR chain on a family-night presenting package.
  2. 2. Approach a fintech brand with a betting-lounge-adjacent payments integration.
  3. 3. Bundle a community pillar into the next mid-tier renewal.
  4. 4. Commission a premium-hospitality content shoot for sales decks.