Relationship Intelligence

Cole Sutherland

Brand Partnerships Manager

Jack Daniel's (Brown-Forman)

71Confidence

Professional Background

Cole Sutherland leads brand partnerships manager initiatives at Jack Daniel's (Brown-Forman), with a track record of building partnerships that connect brand objectives to measurable audience outcomes. Known internally for protecting brand fit over short-term revenue.

Likely Priorities

Demonstrating clear ROI on every partnership dollar
Reaching younger, more diverse audience segments
Authentic activations over pure logo placement

Recent Initiatives

Restructured the Jack Daniel's (Brown-Forman) partnership tiers in the last fiscal year
Public push toward sustainability-aligned partners

Sponsorship Interests

Year-round storytelling, not single-event logos
Community and grassroots tie-ins
Co-branded content with real distribution

Relationship-Building Angles

Cole responds to warm, referral-based introductions
Lead with audience data and a clear point of view, not a generic deck