How partners show up
A photo essay of the campaigns, experiences, and moments sponsors have built with Red Rocks Amphitheatre — with strategic notes on what works.
Subaru Live at Red Rocks Series
Season-long presenting sponsorship of a marquee concert series with outdoor-lifestyle vehicle displays at the upper lot.
Outdoor-lifestyle fit is authentic to the venue — a benchmark series sponsorship.
Leave No Trace Green Crew
Sustainability program with branded recycling stations and a volunteer cleanup crew after major shows.
Sustainability story aligns with the venue's environmental brand — strong earned media.
GoPro POV Stage Cam
Artist-worn and stage-mounted cameras produced shareable POV clips distributed across venue and artist channels.
Content-rich; high organic reach with marquee artists.
T-Mobile Connected Encore
Enhanced connectivity plus an app-based light-show sync that turned phones into part of the encore.
Memorable moment that justifies a connectivity sponsor.
Modelo Cantina Deck
Branded cantina with a sunset-view deck and limited-edition Red Rocks cans.
Premium dwell space; limited-edition packaging drives retail.
Red Bull Sound Select Night
Curated emerging-artist showcase with backstage content and an artist-hospitality program.
Credible music-discovery platform; reaches younger fans.
Chase Sapphire Lounge
Cardholder-exclusive lounge with premium views, dedicated entry, and presale access.
Classic card-value play; strong premium-audience capture.
Coke Refresh Stations
Branded hydration and refreshment stations with a digital photo moment overlooking the amphitheatre.
High-traffic visibility; reliable presenting-tier asset.
Red Rocks Official Playlist
Co-branded playlists for each headliner with QR-driven follows and pre-show discovery.
Low-cost digital tie-in; builds first-party audience.
Tito's Sunset Sessions
Pre-show acoustic sets with craft cocktails and a dog-rescue charity tie-in.
Charity platform travels well from their sports deals.
Stay & Play Denver
Tourism co-promotion bundling concert tickets with hotel and attraction packages.
Drives out-of-market attendance; good partner-of-record story.
Trails & Tunes Restoration
Trail-restoration volunteer days tied to environmental storytelling and limited merch.
Deep brand-values fit; small scale, high authenticity.