Red Rocks is one of the most photographed venues on earth — an environmental and cultural landmark that gives partners an authentic outdoor-lifestyle stage. This dossier maps the sponsors activating against that brand, the experiences they build, and the people who decide where the budgets go. With 12 active sponsors, 12 documented activations, and 11 mapped decision-makers, the organization presents 1 high-priority opportunities for new partnership revenue.

• Helena Park: She rewards partners who bring an environmental angle, not just reach
• Janelle Ford: Janelle responds to warm, referral-based introductions
• Reuben Ortiz: Reuben responds to warm, referral-based introductions

• [High] No major automotive EV partner — Pitch an EV maker on a charging-lot activation tied to the green brand.
• [Medium] No outdoor-gear retail partner — Approach an outdoor retailer for a trailhead-to-show package.
• [Medium] Hospitality limited to one premium tier — Create a second branded deck for a spirits or beverage partner.
• [Low] Sustainability story under-amplified — Produce a sustainability-impact reel for partner renewals.
• [Medium] Festival venues out-monetize digital — Build an app-based sponsor moment beyond the T-Mobile encore.

1. 1. Pitch an EV maker on a charging-lot activation tied to the green brand.
2. 2. Approach an outdoor retailer for a trailhead-to-show package.
3. 3. Create a second branded deck for a spirits or beverage partner.
4. 4. Produce a sustainability-impact reel for partner renewals.