Relationship Intelligence

Helena Park

Director, Experiential & Music Marketing

Subaru of America

83Confidence

Professional Background

Helena built Subaru's music-marketing portfolio around outdoor-lifestyle authenticity and has resisted pure logo deals her entire tenure. She personally approved the Red Rocks series for its environmental alignment.

Likely Priorities

Authentic outdoor-lifestyle alignment
Reaching active, environmentally conscious audiences
Long-term series over one-off shows

Recent Initiatives

Expanded the national music-series footprint
Tied sponsorships to Subaru's environmental commitments

Sponsorship Interests

Multi-year series anchors
Sustainability co-programs
Owned content with the venue and artists

Relationship-Building Angles

She rewards partners who bring an environmental angle, not just reach
A referral from the venue's sustainability lead lands well