Relationship Intelligence

Gabriela Mendez

Director of Experiential Marketing

Modelo (Constellation Brands)

72Confidence

Professional Background

Gabriela Mendez leads director of experiential marketing initiatives at Modelo (Constellation Brands), with a track record of building partnerships that connect brand objectives to measurable audience outcomes. Known internally for protecting brand fit over short-term revenue.

Likely Priorities

Demonstrating clear ROI on every partnership dollar
Reaching younger, more diverse audience segments
Authentic activations over pure logo placement

Recent Initiatives

Restructured the Modelo (Constellation Brands) partnership tiers in the last fiscal year
Public push toward sustainability-aligned partners

Sponsorship Interests

Year-round storytelling, not single-event logos
Community and grassroots tie-ins
Co-branded content with real distribution

Relationship-Building Angles

Gabriela responds to warm, referral-based introductions
Lead with audience data and a clear point of view, not a generic deck